Email marketing is a vital and effective tool when it comes to marketing for your business. You’ve started to build an email list and are ready to take the next steps, but how can you make the most of your list?

This session will take you through some steps on how to achieve more with your email list.

Segmenting your email list

If you want better open rates and higher conversions, then you should segment your email list. Segmenting your list involves splitting your email list into smaller ‘segments’ or groups. It allows you to send out tailored, targeted emails to your list. This then creates higher engagement and less unsubscribe statistics.

You can segment your email list by;

• Using Email Segmentation Software. Email service providers such as Aweber and MailChimp allow you to segment your email list.
• Page-Level Targeting. You need a tool, such as the brilliant OptinMonster. This helps audiences to sign up to the appropriate segment for them.
• Lead Magnets....

Conversion rate is an important term when it comes to business success, but we are talking Ecommerce success - and not about your travel money conversion rates from dollars to pounds! 

What is a Conversion Rate?

For online business owners, the most common instance and most basic explanation of conversion rate is the percentage of people who come to your website and buy goods or services.

Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you're offering, and they're easily able to get it!

- WordStream.com

So, if 100 people visit your site and one person purchases your product, your conversion rate is 1%.  But if 40 out of your 100 visitors buy something, you have a 40% conversion rate, and that means your business marketing is...

There’s never been a better time to invest in yourself than now. As an entrepreneur everything that you do has an impact - both on your team, your customers and the messages your brand shares with the world.

It's time to take your personal development seriously.  There are a lot of benefits to investing in yourself and pushing for a goal, which is what we’re going to explore in this session.  

Invest in yourself, and you will create a better life 

There is no doubt that right now, at the start of a new decade, is the perfect time to focus on yourself, clearly define your goals and really go after those aspirations.  It's a golden opportunity for a fresh start and a chance to re-focus on what is important. 

You’ve done so much with your life already, have gathered a range of experiences and learnings that have made you who you are today... and you have the potential to do so much more if you’re prepared...

The end of November signals an anticipated time of the Christmas shopping period; Black Friday and Cyber Monday. It is now that ecommerce businesses need to start preparing their strategy for this peak trading time.

Black Friday and Cyber Monday have gained traction and popularity in recent years, with consumers rushing to find and buy bargains before the festive period. How can you smash sales for Black Friday and Cyber Monday in your ecommerce business ?

What Ecommerce Business Owners Should Be Doing To Prepare

Make sure you are using this time wisely, by getting the right marketing strategies in place.

• If you are after sales and brand awareness, perhaps look into using social influencers around this time.
• The newest trend is using nano-influencers; these are social media influencers with smaller followers, but whom can still reach a few thousand people. This is a great way to reach new potential customers, gain trust and a positive reputation.
• Go and look at...

The world of e-commerce is a fast paced and an exciting one but is there room for more online entrepreneurs or is the market just getting too crowded already?

We think there is certainly room for more and here's why.....

There will always be room in the world for great Ecommerce entrepreneurs who are innovative and ambitious individuals breaking down barriers, and changing the way our world works.

There’s so much to be gained from working in the Tech sector and here at Navigate The Noise we want to do all we can to help upskill those who are interested in an online entrepreneurial journey.

The E-Commerce Entrepreneur’s Journey

The journey of an entrepreneur can be tricky. But don't worry! You've got the tools and the grit to do it. Starting an online business requires a mindset of 'I can'.You have to have passion about what you do and why you are doing it.

Why is this important? Well it's people with passion who make a difference to this planet. It is entreprenuers...

Today's digital entrepreneur faces many challenges but one of the most important factors which impacts on success is their ability to reach their audience and scale rapidly.

We've captured our top three key online growth strategies which could make a difference between being the latest online business flop and a triumphant success.

Online Growth Strategy #1: Influencer Outreach

There are some great examples of brands who have scaled quickly by using social influencers.

A Social Media Influencer is a user on social media who has established deep credibility or celebrity status in a specific industry. 

A social media influencer has access to a large audience (their "Following"). They can persuade others to buy or take action due to their authenticity, personal power within that world and overall reach.

GymShark is a great example of how to use Influencers to rapidly build your business and your brand.  When...

One of the biggest things to consider when becoming an entrepreneur and launching a start-up business is the financial costs that occur in the early days and how you will fund growth.

Unless you have savings yourself, you will most likely need to seek out investors to help with the finances and start-up costs. One of those options is an angel investor.

What is an angel investor?

An angel investor is a well off individual who puts capital into business start-ups. They become a financial backer, which supports the business financially right when they need it the most.

In the early days, start-ups have limited options during the early rounds of funding and you will find that most standard investors are reluctant to back businesses in the early start-up stage.

This means you need to try to get your money from wherever you can. Angel investors usually then offer help and advice to the start up business. In exchange for their financial aid, angel investors may get ownership equity or...

There are a lot ofonline courses on the internet. They all promise you the earth, but not all of them deliver.

If you're an Entrepreneur who wants to impart their knowledge in an online course format, then you need to know what the anatomy of thebest online training courseslooks like to either buy  or create. Let's get started.

The context - how will your customer use this course?

Alright, first of all, we want to look at the context. Specifically, how is your target audience going to use the skills you get from this course. What will be the practical application?

There's no point anyone wasting time and money on abusiness training coursethat you have no efficient use for, and you should think twice about investing your precious time designing something which simply won't sell. 

De-risk this all on paper first through research. Look at the wider context, consider how your course will solve your customers problem or help them learn.  Then check...

Your ecommerce business is a critical resource. It also helps to serve as a platform for sharing your values, beliefs and attitudes with your customers. But are you future proofing your online business by preparing for jobs that don’t exist yet? Probably not, to be honest. 

The future arrives faster than you would think and can have a considerable impact on your business... especially a Technology driven business. But what does it all mean for you as a business owner and Entrepreneur?

Technology is driving human progress

Here’s the thing. Technology is driving progress and pushing us faster than we’ve ever gone before. As everyone has access to innovative and influential equipment, our partnership with machines leads to new opportunities.

As an Entrepreneur it means we have to continuously invest to stay ahead of the game.  For teams, it means that you could quickly find yourself with a fresh employment opportunity that simply hasn't...

The modern world is full of brand new concepts when it comes to business and the media. Who would have thought that there would be people out there that could upload photos to Instagram and make money from it?

Years ago, this would be a completely alien idea. In fact, if you speak to the older generations - this is still a totally alien. So how would we explain what influencer marketing is to your Mom? Let's get back to basics...

What is a social influencer?

A social influencer is an individual that has built up a credible reputation online in a certain field.

They use social media to grow their personal brand, which is themselves. Social influencers usually have large followings on their social media accounts. They usually have the power to persuade others and to influence them due to their trustworthy reputation and popularity appeal.

Why do we need them? Who do they reach?

Social media influencers have access to a larger audience on social media than small...