Your Trusted Advisor.
Commercial judgement you can trust
- for the decisions that carry the greatest risk.
The bigger your business becomes, the heavier the decisions get.
In the early days...
You can move quickly. You trust your instincts.
You try things.
Some work.
Some don't.
But as your business grows... the decisions become bigger.
And so does the cost of getting them wrong.
Should you hire?
Invest?
Expand?
Change direction?
Launch something new?
Sell your business?
These aren't decisions you want to make based on guesswork.
Or the loudest opinion in the room.
That's where I come in.
I'm not here to run your business.
Or make decisions for you.
I'm here to help you think more clearly, see what others miss, challenge your assumptions, and bring decades of commercial experience to the decisions that matter most. I'll help you create a robust growth plan as AI reshapes how you operate.
Sometimes that's confirming you're already on the right path.
Sometimes it's spotting the problem hiding beneath the one you're trying to solve.
Sometimes it's helping you avoid an expensive mistake before you've made it.
And sometimes the most expensive decision isn't the one you make. It's the one you spend six months making.
The Founder Accelerator Programme
The decisions you make over the next few months will shape the future of your business.
The Founder Accelerator is an intensive 8-week advisory programme designed to help you think more clearly, solve the right problems, and make stronger commercial decisions with confidence.
This isn't about giving you more to do.
It's about making sure you're working on the things that matter most.
Because founders often solve the problem they can see...
...not the problem they actually have.
Together, we'll navigate the noise, simplify, challenge assumptions, identify what's really holding the business back, and build a clear plan for moving forward.
What we'll achieve together.
Weeks 1–2 | Diagnose the real problem: We'll understand what's really holding the business back. We'll diagnose and dig into the issues that are limiting growth. Often, the obvious problem isn't the underlying one.
Weeks 3–4 | Focus on what matters most: Once we understand the real challenge, we'll prioritise the decisions that will create the greatest commercial impact, so you stop spreading your time and energy too thinly.
Weeks 5–6 | Build confidence and conviction: We'll work through the difficult choices you've been avoiding together. We'll challenge assumptions, test ideas and give you the confidence to commit to the right course of action. No more decision isolation.
Weeks 7–8 | Leave with a clear direction: You'll finish the programme with a practical roadmap, clear priorities, and a focused 30-day sprint plan. Walk away with step-by-step actions you can implement immediately to drive business growth.
What you'll leave with.
✔ A clear 30-day action plan tailored to your business.
✔ Better commercial judgement and stronger decision-making.
✔ Access to an experienced advisor to challenge your thinking and uncover blind spots.
✔ Confidence that you're solving the right problems, not just the most obvious ones.
✔ Clear priorities, accountability and momentum to move your business forward.
Every business is shaped by a handful of important decisions.
Better business decisions.
Better leadership.
Better business results.
The Investment:
- One good decision can repay the investment in this programme many times over.
- One poor decision in your business can cost you years of lost momentum.
Ready to navigate your next big decision?
Book a complimentary Founder Clarity Call.
We'll discuss your business, the challenges you're facing, and whether the Founder Accelerator is the right next step for you.
Book A Free Intro CallFounder Accelerator Programme
4 x Installments of £750
Total Price £3000
- 8 Weeks
- Private 1:1 Advisory
- Weekly Sessions
- 30-Day Sprint Planning
- Direct Support Between Sessions
- Payment Plans Available
- Held via Zoom, at times that fit around your business.
Why founders trust Emma with important decisions
Good judgement doesn't come from reading books and watching YouTubes.
It comes from making difficult commercial decisions in the real world, living with the consequences, and recognising the patterns that repeat across hundreds of businesses.
Emma has spent more than twenty years making, advising on and living with high-consequence commercial decisions. Emma is both a qualified accountant AND has built, scaled, and sold her own global ecommerce business, taking it from kitchen table to retailing to 170 countries worldwide - so she knows exactly what it takes to adapt and grow.
That's why founders trust Emma.
Today she leads the Navigate The Noise Agency team and works as a top business mentor.
Founder Accelerator Feedback:
"The fact that Emma forced me to reconsider a simple route to market that I had completely overlooked!
I would absolutely encourage everyone to take this coaching opportunity. Emma is warm and approachable, clearly experienced and very, very focussed.
She will quickly get right to the heart of any issues, offer advice and help create a way forward. Take this and use it well. And jump at the chance to work with her if you can.
- Tricia
HOMEWARE & LIFESTYLE ECOMMERCE
Many founders continue working with Emma after the programme as their trusted advisor for future high-consequence decisions.
Available by invitation following the Accelerator.
Examples of how clients have used Emma's advisory support in the last week:
- Founder calls Emma before investing £250k into an AI growth initiative.
- Founder calls Emma when growth has stalled and they don't know why.
- Founder calls Emma before hiring a £100k Head of Marketing.
- Founder calls Emma when they are feeling exhausted and considering selling the business.
The cost of being wrong is increasing rapidly because with the help of AI a founder can now implement a terrible idea incredibly quickly.
Years ago, a bad strategic idea might take a CEO six months and £50,000 to implement.
Today AI can help you execute that same bad idea in two weeks.
And we all know that AI is phenomenal at generating possibilities.
usiness success has never depended on the number of possibilities.
It has depended on choosing the right one.
That's why commercial savvy, and access to an experienced advisor to support you - matters more now, than ever.
Because growth is easier when you don’t have to figure it out alone.
Trusted Business Advisor (Private office, ongoing direct support)
From £6,000 per month retainer
-
Client Challenge: "Given all these options, what should we actually do?"
In an increasingly automated and AI-driven ecommerce landscape, Emma at Navigate The Noise provides something many founders are missing: experienced human guidance from someone who understands both the operational and emotional realities of scaling ecommerce businesses first-hand.
Dominique
"Emma has coached me from running a small-unstructured business to a multi-million pound business and provided the processes, frameworks, support and confidence to help that happen."
Linda
"There are many business experts but in my opinion, Emma Blake is the real deal. She has a powerful and empowering mindset, smart and got to the problem in my business quickly, offering step by step solutions on how to fix the problem in my business.
After the session, I had a clear strategy on how to solve the challenges which truly empowered me. I know if I apply the strategies she gave me, I am on my way to building a more robust and successful business. "
Business Coaching for Founders
The Founder Accelerator Programme is perfect for you if...
- You want to accelerate sales in your business, reach the next level ... but don't know how.
- You want to stay relevant and valuable in an AI-shaped market - to understand what your human advantage truly is and how you as founder and your brand must evolve to reach fresh customers.
- You are feeling a bit overwhelmed by your "must-do" list, frustrated by slow progress and worried about funding inventory, scaling operations and coping with lumpy cashflow.
- You want more and are still hungry for success - to grow wholesale accounts, develop new product lines and even expand into international markets using distributors ...but are unsure where to start.
- You know traffic, conversion and volumes need fixing - you want to get to grips with the complexities of Ai search visibility, traffic acquisition, user experience and tackling conversion testing.
- You are someone who will take action and implement the advice shared by an expert ecommerce coach to help you not only uncover and diagnose the issues in your unique business, but solve them too.
Plain and Simple: This Founder Accelerator Programme Does What It Says...
However,
Emma only accepts a handful of new private clients each month.
We're offering an open and honest conversation about your business growth.
Book A Free Intro Session
Kerryn
"I have clarity, focus and confidence and my subscription business is now a reality. If you’re looking for a business coach with experience and heart, you could not be in better hands than Emma’s and I wouldn’t hesitate to book her again knowing now how much I needed her guidance to transform me from being stuck, to doing what I love with purpose."
If you are thinking "this sounds amazing but I'm not 100% sure"...
- then keep reading...
You should give the Founder Accelerator a shot if you are motivated by any of the following:
- You are craving dedicated time to tackle the real problems in your business because you're peddling so hard day to day that you never seem to get to the important stuff.
- You are currently selling online and open to adding powerful marketplaces to your ecosystem because you know this will expand your access to potential customers.
- You have been looking for an experienced business mentor who gets results for clients and a product based business coach who is genuinely on hand to ask all those business building questions.
- You are seeking a trusted person to share worries with and a safe space to talk through your confidence, courage and most audacious business goals.
- You know that accountability check-ins work for you and will ensure you stay on track, moving you towards your growth goals.
- You need a reason to keep up the momentum and not procrastinate.
Want to know what your fellow business owners asked before booking their Founder Accelerator ...
How do I know if the Founder Accelerator Programme is for me?
I'm not an existing Agency Services Client of yours, can I still get help?
I'm based outside the UK, can I still access help?
Do you do the work for me?
How soon can I get started working together?
What if I can’t start straight away?
What if I don’t have a product?
Will you introduce me to stockists and distributors?
How soon can I see results from the eCommerce Founder Accelerator?
What if I want access to Emma outside of the scheduled sessions?
Why is business coaching so important?
A collaborative research project completed by Forbes, Huffington Post, and Marketing Signals, found 90% of all eCommerce businesses fail within the first 120 days of launch.
Statistics on business coaching have proved that using a business coach can increase your profit margin by an average of 46 percent.
80% of female business owners who receive coaching report increased self-confidence, and over 70% benefit from improved work performance, relationships, and more effective commercial skills.
86% of companies report that they recouped their investment on business coaching and more.
Source: (ICF 2009)
