I’m Emma.

My story and perspective is unique.

I'm both a qualified Accountant AND I've scaled my own eCommerce business from kitchen table to retailing to 170 countries worldwide.

I then sold that business achieving the exit I had always hoped for...

Not many advisors can say that.

...So now I spend my time providing expert eCommerce advice and services to product-based business owners. The type of specialist eCommerce service packages I wish I'd had access to when I was growing my own eCommerce business.

Just like you, I dreamed of living the successful Internet Entrepreneur lifestyle, running a business from my laptop, with no limit on the amount of money I could make.

But, honestly, it was a struggle until I finally discovered the levers and pulleys in my product business – the business drivers, that really made it work...

I discovered the 5% of activities which drove the 95% of results in my eCommerce business...

With laser-like focus I began to scale up my retail business globally. I learned:

• How to properly use Google PPC for eCommerce, scale it up and get solid return on investment results.
• How to fix slow moving stock and increase Shopify  conversions so that cash flowed back into my business, fast.

• How to rapidly grow my email list from tiny mouse to power house and use it to get sales consistently.

• How to price properly, winning time with important retail buyers and creating a network of global Sales Channels.

• How to create a structured SEO plan and drive meaningful organic traffic to accelerate online growth.

More About Emma.

• I fast tracked my corporate career from graduate to finance director within the world of Aerospace & Defence (think fighter jets, tanks and submarines...), delivering as a qualified Accountant, winning CIMA Young Business Manager of the Year, completing my MBA and becoming one of the industry’s youngest finance leaders.

• I went on to join Deloitte (a “Big 4” Accounting Firm), as Director leading their CFO advisory practice, specialising in fixing broken businesses and managing teams across New York, Japan, Kuwait and London.

• As a senior business leader and role model for women in finance I was nominated as “One to Watch” in the prestigious Accountancy Ages 35 under 35 List. I'm also a winner of the Natwest Women In Digital Enterprise Award and known as a top UK female business coach.

• After Corporate life, I built, scaled and sold my own online business from kitchen table to retailing to 170 countries worldwide. Unlike many of the so called “guru’s”, I know what it really takes both operationally and emotionally to scale up and fix an ecommerce business because I’ve actually been there and done it. 

Over the years, I've developed a reputation for advising Founders to scale up one step at a time, focused on practical action and profit.

I can help you because I understand the journey.

• I have a genuine depth of global business experience with a credible professional advisory background, working at Board Level as a qualified accountant  and MBA.

• From high profile brand names to hungry start ups, I have helped hundreds of clients just like you and won’t stop until I’ve helped thousands more… I have even advised No. 10 Downing Street on International Trade and Ecommerce.

• I am an enthusiastic motivator, a fair judge on performance and a truly honest advisor. As an eCommerce business growth specialist and prominent female business mentor, I will tell you exactly like it is - it won’t always be what you want to hear but it will be the step by step strategies and methods that truly work to grow your product business.