Ai Search.
Be the answer to your customers questions.
Answer Engine Optimisation (AEO) & Generative Engine Optimisation (GEO)
Our Ai Search Experts help you:
- Position your brand as the go-to authority in Ai-generated Google results.
- Get recommended directly by top Ai assistants like ChatGPT and Perplexity during user queries.
- Secure visibility in product comparisons and decision-making queries.
- Establish authority with structured, Ai-friendly content.
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Stay ahead of competitors who haven’t adapted to Ai Search.
Ai assistants and generative search are shaping how people discover and choose products. Our experts will help your eCommerce business show up in Ai Search results and be the answer to your customers questions.
Talk To Our Ai Search Experts
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Our Ai Search Partners:
Stay Visible in the Age of Ai Search
Search is evolving. Traditional SEO is no longer the only way customers discover products. If your products aren’t showing up in Google Ai Overview and within Ai Assistant's recommendations, you’re leaving money on the table.
With the rise of Ai assistants (like ChatGPT, Claude, Perplexity, and Gemini) and Google’s own Search Generative Experience, your brand needs to be visible wherever customers are asking questions and making decisions.
That’s why we offer Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) - future-focused services designed to complement traditional SEO and keep your eCommerce business ahead of the curve.
What is Answer Engine Optimisation (AEO)?
AEO focuses on securing visibility within Ai-driven assistants and answer engines like ChatGPT, Perplexity, Gemini and Copilot. It ensures your business is positioned as the trusted recommendation when users ask commercial, transactional, and local queries in conversational Ai platforms.
How It Works:
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Development of authoritative FAQs and concise, structured answers.
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Clear content formatting with headings and schema markup.
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Content tailored for conversational Ai assistant processing.
With AEO, your business isn’t just competing for Google rankings - it’s also showing up as the trusted answer in real-time Ai conversations, within those Ai tools themselves.
What is Generative Engine Optimisation (GEO)?
GEO focuses on visibility within Google’s own Search Generative Experience (SGE). You may have seen these as Ai Overview or Ai Mode results whilst browsing on google. While AEO is strongest for commercial and local intent, GEO is about capturing informational search behaviour - the point at which your buyer is in "research mode".
How It Works:
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Creation of topic clusters and long-form, authoritative content.
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Optimising for context-rich, semantically related queries.
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Structuring content so Google’s Ai can confidently cite your brand.
With GEO, your business becomes the brand Google’s Ai highlights when users search for trusted insights.
Why is Ai Search important for eCommerce businesses?
The SEO landscape is changing rapidly. AI assistants and generative search are shaping how people discover and choose products. Traditional SEO remains vital, but without AEO and GEO, you risk being invisible in these emerging search experiences.
Together, a combined strategy of SEO + AEO + GEO ensure:
- Your products and services are discoverable on Google.
- Your brand is recommended in Ai conversations.
- You’re positioned as an expert across traditional and AI-driven search platforms.
Do I still need SEO if I'm focused on Ai Search?
While Ai search is transforming the way people discover information, SEO remains the foundation of online visibility.
Traditional search engines still drive the majority of eCommerce traffic, and the technical and on-page elements of SEO - from site speed and structured data to optimised product pages - are what enable both Google and AI platforms to understand and recommend your content.
In short, SEO builds the authority and structure that AEO and GEO rely on, making it an essential partner to AI-driven search strategies.
Speak To Our Ai Search ExpertsWhat Our Clients Say...
"Beyond how great you are to work with, I really need to say a huge thank you - for the incredible amount of time, energy, and sheer hours you and your team have poured into supporting us with SEO. You’ve smashed it all with zero complaints and we don’t take that for granted for a second.
It’s clear how much heart you put into everything you do, and it honestly makes all the difference. Your willingness to go above and beyond to drive our traffic results time and time again is something we notice - and appreciate - deeply."
- Alison (SEO & Ai Search Client, Andover, UK)
Why Work With Us?
At Navigate The Noise, we’ve been helping eCommerce businesses grow for over 15 years. We understand how quickly digital search evolves - and we stay ahead of the curve so you don’t have to.
We’ve scaled brands from the ground up, built international eCommerce businesses, and now guide ambitious Shopify and eCommerce leaders through the next wave of search.
When you partner with us, you don’t just get an agency - you get a long-term growth partner focused on visibility, conversions, and sustainable results.
What is AEO?
What is GEO?
What are the benefits of Ai Search?
How will you measure the success of my Ai Search?
How often will you review and update my Ai Search?
Ready To Grow With Ai Search?
Whether you're just getting started or looking to scale, our Ai Search service is your growth engine. Let's turn Ai recommendations into loyal customers.
