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Avoid The Perfectionist Pitfall - Why Good Enough Is Glorious

Who of us strives for complete perfection with every aspect of our work? 

Yes, I see those hands up! 

Do you secretly know polishing your work until it shines immaculately, is 100% perfect - is not a productive way to spend your time, but yet you do it anyway? 

I think most of us know deep down it is far better to aim for PROGRESS, not perfection. We all want to move our business forward - so why don't we embrace it and just stop "polishing"?  When is good enough, good enough?

 

What is it like to be a perfectionist?

According to Personal Excellence ‘perfectionists’ seek to achieve a perfect element in everything they do. They refuse to accept anything less than this level, no matter what the toll this takes on their health or business.

Perfectionists will set the barrier extremely high in terms of the standards of performance that should be achieved for work and projects.

Sound familiar?

You are often very...

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Structuring For Success - Time To Make A Change

So many online businesses that I work with come to realise that they aren't structured as they need to be, for growth and success.

From not delegating effectively, to not investing in systems to help you scale and the classic - avoiding a hard review of any kind of performance on a monthly basis (also known as the "Ostrich head in the sand" method of running a business!)... 

We've all been there and can hold our hands up to this at somepoint, right?

You see it is so easy to get bogged down in the "doing", so much so, that we forget to lift our heads up and make time to put these fundamental building blocks in place.

So today, that changes!  Read on to find out how.

 

What do I mean by structure?

#smoothoperator #processforeverything

When I talk about structure – I mean the basic foundational building blocks your business needs to have in place in order to grow and operate at scale.  Typically this includes:

  • Controls & Review Points
  • ...
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Know Your Niche! Being Specific Gets Powerful Results

Having a niche can make or break your online business.  Yes it really is that important!

Discovering your profitable niche and one that you are genuinely passionate about is the key to success in eCommerce and online businesses. As they say there are riches in niches...

So why is this the case?  Surely if I narrow my offering right down to such a small segment, it means I will loose out on sales?

Not so my friend, not so... in fact quite the opposite.

 

The secret power of niches

You see having a niche allows you to get specific about what you do as a business, and who your target audience is

It allows you to tailor absolutely everything you say as if you are talking to one very specific person...and that will make them fall in love with you even more! They will be shouting "finally! someone gets me!"...

You can and should analyse profitable niches before you start your business to help you select the best market to play in.  So, if you are...

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90 Day Sprint Plans: Ambitious? You Are In The Right Place

When it comes to growing your online business, if you are anything like I am, you will have very ambitious ideas for how it will take off.

But have you stopped to consider that the only way to ensure your exciting ideas actually succeed is to have a very clear plan of action?

You need an ambitious plan that sets direction for each stage of growth in your business.  That helps you get there step by step. Fast.

So let me tell you more about a tool I have used throughout my Entrepreneurial career, so that you can use it to achieve your goals and create that success you want.

 

Before we begin: Get clarity on your goals

One of the biggest challenges that online businesses face, that always gets in the way of realising ambition, is not having clear long term goals.  I covered this in my last coaching club session:  How To Power Up With Simple Goal Setting

Your goals need to be well defined...

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How To Power Up With Simple Goal Setting

When it comes to setting goals for your online business growth, it's vital you know exactly what you want to achieve first - your vision - BEFORE you start creating your ultimate wish list of things to get done this year.

That's where, in my experience, most business owners go wrong - they just don't set their goals within the wider context of what they are actually trying to achieve and what they are passionate about long term. 

It leads to your goals feeling a bit pointless or unachievable ...and when you feel like that about the goals you've set, more often than not, you shrug your shoulders and ignore them, pretending you didn't set them in the first place! 

Sounds familiar right? We've all done it...

So it's time to get back to basics and power up your online business performance by starting with a simple goal setting process you will actually stick with!

My step by step guide below details exactly what you need to know to...

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Make This The Year You Sort Your Processes Out!

For many entrepreneurs, when it comes to managing your small business, the focus is often on driving sales to grow the business and not on the super smooth day-to-day running of it.

If you find yourself leaping from one fire-fighting scenario to the next, just pause and lift your chin up for a moment - you might see that the root cause of all your pain is actually the underlying process (or lack of one!).

 

Why is standardising your business processes important?

You may have started the business as a sole trader and wonder why you need to bother with creating standard processes and writing it all down for what you do.  I get it - even the word process sounds boring, like it belongs in a stuffy corporate manual somewhere and surely not needed for your agile, super savvy online start up? right?

wrong.

As you grow the business, you take on more staff and more customers - and the amount of work it takes to make sure you do...

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Disastrous Year End ? Unlock The Business Growth Lessons

For many businesses, April is the start of the new financial year and time for a fresh start, both in terms of financial objectives and business growth goals. 

It's time to review the old financial year and work out what went well and get very clear on what exactly, (or who) didn't deliver to expectations.

I wanted to share with you my 5 Step framework to help you evaluate your past year and unlock the business growth lessons, so you can plan for success next time:

 

Step 1: Make it real: Write it down

Get a piece of paper or open a fresh online google docs and make a list of:

  • all the things that went well over the year and;
  • the things that didn’t go so well. 

Pro tip: Go through your diary month by month if it helps you remember and make sure that you’re honest with yourself about what happened. Capture as much as you can.

Once you have your 2 lists, you can then assess what you would do differently or more of, next time. Make...

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Productivity Hacks: Why Batching Content Works

Boosting productivity is an essential goal for many ecommerce businesses and online entrepreneurs. Many of us know that by keeping it simple and focusing all our efforts on one thing at a time, we will streamline our outputs and achieve great results. 

But how many of us actually do this?  In reality, probably not many of us!

However, one of the amazing productivity and business growth hacks we love to use consistently in our business is - creating content in batches.

So why does batching content work?

 

Multitasking is not always the best thing

Multitasking can be great in other areas of life, like when you sit on a train and read at the same time. However, when it comes to creating content and any form of creative marketing and sales copy, multitasking can be distracting and results in a lot of down time.

 Just think how long it takes you to switch between programmes and internet pages, or get up from your desk and move to the next area in...

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10 Ways To Drive Unstoppable Traffic To Your Online Business

Driving traffic to your website quickly is something we get asked about often. The truth is there is no overnight solution, but if you follow this guide you will be able to create unstoppable traffic to your website within about six months, and your hard work will be more than worth it.  

1. Blogging 

Creating unique and engaging content on your blog is a great way to increase your traffic. Speak with authority and by all means have an opinion, but be careful not to steal content or take credit for other peoples work. 

Be original and enjoy the writing process.  If you don't have time to write yourself, and publish on a consistent basis then considering hiring a copywriter to help you. 

 

2. Link Building 

Link building is a marketing and traffic-driving tool that involves having other websites link back to your site. There are various ways to do this, from getting a mention in a blog to paying for advertising, but you need...

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How To Survive Your First Week In Online Business

Forget about those ‘celebs’ in the jungle, they’ve got it easy. Surviving your first week in online business is a difficult challenge that doesn’t get any easier, no matter how experienced you are.

To help you to make it through that first few days as an online entrepreneur and e-business owner, we’ve put together some helpful tips to ensure you make it out to the other side.

 

1. Now is not the time to be shy

Be bold.  Be courageous.  Be curious. 

This is what it is going to take.  Growing an online business is as much about mindset and attitude as it is about technical skillset.

There is no hiding behind your computer wishing your first customer into existence.  You will have to, at somepoint, get out there in the real world and have a real world discussion.  Whether this is through your voice in blog posts, your conversations on social media or in person face to face - or more likely, all three!  Business is...

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