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Making The Leap To Running Your Own Online Business Full time

Have you been running your own business part time for a while and are now pondering if you could make it a full time thing?

Or perhaps you’ve been dabbling with the idea of starting your own business but haven't quite taken action yet and jumped right in.

Those who choose to run their own business do so for various reasons. Maybe it suits your family more, or perhaps you are following a dream. Whatever your reason is, deciding to take the plunge and start running your own business is a huge step - it takes confidence, funding and a robust plan of action!

Here are some important points to consider when making the decision to finally go for it and make the leap:

 

Starting an Online Business is Hard Work

Starting an online business is hard work; you need to make sure you have the mindset and willingness to give it 100%.

If you are driven, enthusiastic and passionate about your business idea, then you should sit down and carefully think about what it takes to run your own...

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Checklist: Are You Ready To Start An Online Business?

Got that burning ambition to start an online business?

Are you wriggling around with excitement at the thought of what might be possible in the future... if you can just make it all happen?

If you have already nailed your business idea and you are feeling "heck-yeah" ready to take the plunge, then it's time to think seriously about the ownership journey ahead of you.

According to MicroBizMag, 57.6% of start up companies were gone 5 years later and 65% of UK employees want to start their own business.

Running your own business sounds like the dream, but the reality is that it's a lot of hard work. If you are among the 65% who want to start your own business, but don’t want to be within the 57% who’s business fails within 5 years, then tick through these ten questions on our checklist to discover if you are really ready...

 

 Are you passionate about the business?

When you’re running your own business, you end up eating, sleeping and...

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90 Day Sprint Plans: Ambitious? You Are In The Right Place

When it comes to growing your online business, if you are anything like I am, you will have very ambitious ideas for how it will take off.

But have you stopped to consider that the only way to ensure your exciting ideas actually succeed is to have a very clear plan of action?

You need an ambitious plan that sets direction for each stage of growth in your business.  That helps you get there step by step. Fast.

So let me tell you more about a tool I have used throughout my Entrepreneurial career, so that you can use it to achieve your goals and create that success you want.

 

Before we begin: Get clarity on your goals

One of the biggest challenges that online businesses face, that always gets in the way of realising ambition, is not having clear long term goals.  I covered this in my last coaching club session:  How To Power Up With Simple Goal Setting

Your goals need to be well defined...

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How To Power Up With Simple Goal Setting

When it comes to setting goals for your online business growth, it's vital you know exactly what you want to achieve first - your vision - BEFORE you start creating your ultimate wish list of things to get done this year.

That's where, in my experience, most business owners go wrong - they just don't set their goals within the wider context of what they are actually trying to achieve and what they are passionate about long term. 

It leads to your goals feeling a bit pointless or unachievable ...and when you feel like that about the goals you've set, more often than not, you shrug your shoulders and ignore them, pretending you didn't set them in the first place! 

Sounds familiar right? We've all done it...

So it's time to get back to basics and power up your online business performance by starting with a simple goal setting process you will actually stick with!

My step by step guide below details exactly what you need to know to...

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10 Ways To Drive Unstoppable Traffic To Your Online Business

Driving traffic to your website quickly is something we get asked about often. The truth is there is no overnight solution, but if you follow this guide you will be able to create unstoppable traffic to your website within about six months, and your hard work will be more than worth it.  

1. Blogging 

Creating unique and engaging content on your blog is a great way to increase your traffic. Speak with authority and by all means have an opinion, but be careful not to steal content or take credit for other peoples work. 

Be original and enjoy the writing process.  If you don't have time to write yourself, and publish on a consistent basis then considering hiring a copywriter to help you. 

 

2. Link Building 

Link building is a marketing and traffic-driving tool that involves having other websites link back to your site. There are various ways to do this, from getting a mention in a blog to paying for advertising, but you need...

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List Building Power Up: Achieving More With Your Email List

Email marketing is a vital and effective tool when it comes to marketing for your business. You’ve started to build an email list and are ready to take the next steps, but how can you make the most of your list?

This session will take you through some steps on how to achieve more with your email list.

Segmenting your email list

If you want better open rates and higher conversions, then you should segment your email list. Segmenting your list involves splitting your email list into smaller ‘segments’ or groups. It allows you to send out tailored, targeted emails to your list. This then creates higher engagement and less unsubscribe statistics.

You can segment your email list by;

  • Using Email Segmentation Software. Email service providers such as Aweber and MailChimp allow you to segment your email list.
  • Page-Level Targeting. You need a tool, such as the brilliant OptinMonster. This helps audiences to sign up to the appropriate segment for them.
  • Lead Magnets....
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What is Conversion Rate? Why It’s an Important Measure of Online Business Success

Conversion rate is an important term when it comes to business success, but we are talking Ecommerce success - and not about your travel money conversion rates from dollars to pounds! 

What is a Conversion Rate?

For online business owners, the most common instance and most basic explanation of conversion rate is the percentage of people who come to your website and buy goods or services.

Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you're offering, and they're easily able to get it!
- WordStream.com

So, if 100 people visit your site and one person purchases your product, your conversion rate is 1%.  But if 40 out of your 100 visitors buy something, you have a 40% conversion rate, and that means your business marketing is...

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How To Smash Ecommerce Sales On Black Friday & Cyber Monday

The end of November signals an anticipated time of the Christmas shopping period; Black Friday and Cyber Monday. It is now that ecommerce businesses need to start preparing their strategy for this peak trading time.

Black Friday and Cyber Monday have gained traction and popularity in recent years, with consumers rushing to find and buy bargains before the festive period. How can you smash sales for Black Friday and Cyber Monday in your ecommerce business ?

 

What Ecommerce Business Owners Should Be Doing To Prepare

Make sure you are using this time wisely, by getting the right marketing strategies in place.

  • If you are after sales and brand awareness, perhaps look into using social influencers around this time.
  • The newest trend is using nano-influencers; these are social media influencers with smaller followers, but whom can still reach a few thousand people. This is a great way to reach new potential customers, gain trust and a positive reputation.
  • Go and look at...
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Top Online Growth Strategies For Today's Digital Entrepreneur

Today's digital entrepreneur faces many challenges but one of the most important factors which impacts on success is their ability to reach their audience and scale rapidly.

We've captured our top three key online growth strategies which could make a difference between being the latest online business flop and a triumphant success.

 

Online Growth Strategy #1: Influencer Outreach

There are some great examples of brands who have scaled quickly by using social influencers.

 

A Social Media Influencer is a user on social media who has established deep credibility or celebrity status in a specific industry. 
A social media influencer has access to a large audience (their "Following"). They can persuade others to buy or take action due to their authenticity, personal power within that world and overall reach.

 

GymShark is a great example of how to use Influencers to rapidly build your business and your brand.  When...

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The Anatomy Of A Super Successful Online Course

There are a lot ofonline courses on the internet. They all promise you the earth, but not all of them deliver.

If you're an Entrepreneur who wants to impart their knowledge in an online course format, then you need to know what the anatomy of thebest online training courseslooks like to either buy  or create. Let's get started.

The context - how will your customer use this course?

Alright, first of all, we want to look at the context. Specifically, how is your target audience going to use the skills you get from this course. What will be the practical application?

There's no point anyone wasting time and money on abusiness training coursethat you have no efficient use for, and you should think twice about investing your precious time designing something which simply won't sell. 

De-risk this all on paper first through research. Look at the wider context, consider how your course will solve your customers problem or help them learn.  Then check...

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