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List Building Power Up: Achieving More With Your Email List

Email marketing is a vital and effective tool when it comes to marketing for your business. You’ve started to build an email list and are ready to take the next steps, but how can you make the most of your list?

This session will take you through some steps on how to achieve more with your email list.

Segmenting your email list

If you want better open rates and higher conversions, then you should segment your email list. Segmenting your list involves splitting your email list into smaller ‘segments’ or groups. It allows you to send out tailored, targeted emails to your list. This then creates higher engagement and less unsubscribe statistics.

You can segment your email list by;

  • Using Email Segmentation Software. Email service providers such as Aweber and MailChimp allow you to segment your email list.
  • Page-Level Targeting. You need a tool, such as the brilliant OptinMonster. This helps audiences to sign up to the appropriate segment for them.
  • Lead Magnets....
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What is Conversion Rate? Why It’s an Important Measure of Online Business Success

Conversion rate is an important term when it comes to business success, but we are talking Ecommerce success - and not about your travel money conversion rates from dollars to pounds! 

What is a Conversion Rate?

For online business owners, the most common instance and most basic explanation of conversion rate is the percentage of people who come to your website and buy goods or services.

Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you're offering, and they're easily able to get it!
- WordStream.com

So, if 100 people visit your site and one person purchases your product, your conversion rate is 1%.  But if 40 out of your 100 visitors buy something, you have a 40% conversion rate, and that means your business marketing is...

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How To Smash Ecommerce Sales On Black Friday & Cyber Monday

The end of November signals an anticipated time of the Christmas shopping period; Black Friday and Cyber Monday. It is now that ecommerce businesses need to start preparing their strategy for this peak trading time.

Black Friday and Cyber Monday have gained traction and popularity in recent years, with consumers rushing to find and buy bargains before the festive period. How can you smash sales for Black Friday and Cyber Monday in your ecommerce business ?

 

What Ecommerce Business Owners Should Be Doing To Prepare

Make sure you are using this time wisely, by getting the right marketing strategies in place.

  • If you are after sales and brand awareness, perhaps look into using social influencers around this time.
  • The newest trend is using nano-influencers; these are social media influencers with smaller followers, but whom can still reach a few thousand people. This is a great way to reach new potential customers, gain trust and a positive reputation.
  • Go and look at...
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Top Online Growth Strategies For Today's Digital Entrepreneur

Today's digital entrepreneur faces many challenges but one of the most important factors which impacts on success is their ability to reach their audience and scale rapidly.

We've captured our top three key online growth strategies which could make a difference between being the latest online business flop and a triumphant success.

 

Online Growth Strategy #1: Influencer Outreach

There are some great examples of brands who have scaled quickly by using social influencers.

 

A Social Media Influencer is a user on social media who has established deep credibility or celebrity status in a specific industry. 
A social media influencer has access to a large audience (their "Following"). They can persuade others to buy or take action due to their authenticity, personal power within that world and overall reach.

 

GymShark is a great example of how to use Influencers to rapidly build your business and your brand.  When...

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How To Explain Influencer Marketing To Your Mom

The modern world is full of brand new concepts when it comes to business and the media. Who would have thought that there would be people out there that could upload photos to Instagram and make money from it?

Years ago, this would be a completely alien idea. In fact, if you speak to the older generations - this is still a totally alien. So how would we explain what influencer marketing is to your Mom? Let's get back to basics...

 

What is a social influencer?

A social influencer is an individual that has built up a credible reputation online in a certain field.

They use social media to grow their personal brand, which is themselves. Social influencers usually have large followings on their social media accounts. They usually have the power to persuade others and to influence them due to their trustworthy reputation and popularity appeal.

 

Why do we need them? Who do they reach?

Social media influencers have access to a larger audience on social media than small...

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How Much Should You Be Spending On Marketing?

Advertising and marketing is clearly a huge part of running a successful online business and it’s not just essential when starting up a business; in fact it is even more important that you continue targeting engaging messages out to your audience as your business grows. 

Your online business needs to stay relevant and interesting to your customers as their worlds evolve. It’s also important to refresh your formal market research regularly, to make sure that you have all the data you need and are genuinely satisfying your customers most current needs. 

 

Question: So how much should you spend on marketing for an online business?

Answer: On average, 7 to 8% of your sales should be spent on marketing if you are making a profit of less than £5m a year.

This could potentially be up to 12% for your sales for rapid growth businesses or businesses that make more than £5m profit a year or require significant, step...

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Email Marketing: How To Build Your List From Zero

There are many forms of marketing. Social media, ads and flyers are just a few ways of communicating with your audience. But, did you know that one of the most effective tools to create potential leads is email marketing?   

So, how can you build your list if you are starting from zero? We'll share some tips to help you get started.

Why List Building Is Important To Your Business 

Building an email list is one of the fastest way to grow your online business. 

It's like the ecommerce version of achieving regular footfall outside your shop. According to Campaign Monitor, audiences are 6 times more likely to click through from an email than from Twitter. Campaign Monitor also reveals that your marketing messages are 5 times more likely to get noticed via email than on Facebook.

The biggest statistic that may shock you is that there are triple the amount of email accounts than Facebook and Twitter accounts put together.

You could be missing out on that huge...

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