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List Building Power Up: Achieving More With Your Email List

Email marketing is a vital and effective tool when it comes to marketing for your business. You’ve started to build an email list and are ready to take the next steps, but how can you make the most of your list?

This session will take you through some steps on how to achieve more with your email list.

Segmenting your email list

If you want better open rates and higher conversions, then you should segment your email list. Segmenting your list involves splitting your email list into smaller ‘segments’ or groups. It allows you to send out tailored, targeted emails to your list. This then creates higher engagement and less unsubscribe statistics.

You can segment your email list by;

  • Using Email Segmentation Software. Email service providers such as Aweber and MailChimp allow you to segment your email list.
  • Page-Level Targeting. You need a tool, such as the brilliant OptinMonster. This helps audiences to sign up to the appropriate segment for them.
  • Lead Magnets....
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What is Conversion Rate? Why It’s an Important Measure of Online Business Success

Conversion rate is an important term when it comes to business success, but we are talking Ecommerce success - and not about your travel money conversion rates from dollars to pounds! 

What is a Conversion Rate?

For online business owners, the most common instance and most basic explanation of conversion rate is the percentage of people who come to your website and buy goods or services.

Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you're offering, and they're easily able to get it!
- WordStream.com

So, if 100 people visit your site and one person purchases your product, your conversion rate is 1%.  But if 40 out of your 100 visitors buy something, you have a 40% conversion rate, and that means your business marketing is...

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Business Leadership: Why Now Is The Time To Invest In Yourself

There’s never been a better time to invest in yourself than now. As an entrepreneur everything that you do has an impact - both on your team, your customers and the messages your brand shares with the world.

It's time to take your personal development seriously.  There are a lot of benefits to investing in yourself and pushing for a goal, which is what we’re going to explore in this session 

Invest in yourself, and you will create a better life 

There is no doubt that right now, at the start of a new decade, is the perfect time to focus on yourself, clearly define your goals and really go after those aspirations.  It's a golden opportunity for a fresh start and a chance to re-focus on what is important. 

You’ve done so much with your life already, have gathered a range of experiences and learnings that have made you who you are today... and you have the potential to do so much more if you’re prepared...

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How To Smash Ecommerce Sales On Black Friday & Cyber Monday

The end of November signals an anticipated time of the Christmas shopping period; Black Friday and Cyber Monday. It is now that ecommerce businesses need to start preparing their strategy for this peak trading time.

Black Friday and Cyber Monday have gained traction and popularity in recent years, with consumers rushing to find and buy bargains before the festive period. How can you smash sales for Black Friday and Cyber Monday in your ecommerce business ?

 

What Ecommerce Business Owners Should Be Doing To Prepare

Make sure you are using this time wisely, by getting the right marketing strategies in place.

  • If you are after sales and brand awareness, perhaps look into using social influencers around this time.
  • The newest trend is using nano-influencers; these are social media influencers with smaller followers, but whom can still reach a few thousand people. This is a great way to reach new potential customers, gain trust and a positive reputation.
  • Go and look at...
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Why The World Needs More Ecommerce Entrepreneurs

The world of e-commerce is a fast paced and an exciting one but is there room for more online entrepreneurs or is the market just getting too crowded already?

We think there is certainly room for more and here's why.....

There will always be room in the world for great Ecommerce entrepreneurs who are innovative and ambitious individuals breaking down barriers, and changing the way our world works.

There’s so much to be gained from working in the Tech sector and here at Navigate The Noise we want to do all we can to help upskill those who are interested in an online entrepreneurial journey.

The E-Commerce Entrepreneur’s Journey

The journey of an entrepreneur can be tricky. But don't worry! You've got the tools and the grit to do it. Starting an online business requires a mindset of 'I can'.You have to have passion about what you do and why you are doing it.

Why is this important? Well it's people with passion who make a difference to this planet. It is entreprenuers...

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Top Online Growth Strategies For Today's Digital Entrepreneur

Today's digital entrepreneur faces many challenges but one of the most important factors which impacts on success is their ability to reach their audience and scale rapidly.

We've captured our top three key online growth strategies which could make a difference between being the latest online business flop and a triumphant success.

 

Online Growth Strategy #1: Influencer Outreach

There are some great examples of brands who have scaled quickly by using social influencers.

 

A Social Media Influencer is a user on social media who has established deep credibility or celebrity status in a specific industry. 
A social media influencer has access to a large audience (their "Following"). They can persuade others to buy or take action due to their authenticity, personal power within that world and overall reach.

 

GymShark is a great example of how to use Influencers to rapidly build your business and your brand.  When...

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What Do Angel Investors Look For In An Online Business?

One of the biggest things to consider when becoming an entrepreneur and launching a start-up business is the financial costs that occur in the early days and how you will fund growth.

Unless you have savings yourself, you will most likely need to seek out investors to help with the finances and start-up costs. One of those options is an angel investor.

What is an angel investor?

An angel investor is a well off individual who puts capital into business start-ups. They become a financial backer, which supports the business financially right when they need it the most.

In the early days, start-ups have limited options during the early rounds of funding and you will find that most standard investors are reluctant to back businesses in the early start-up stage.

This means you need to try to get your money from wherever you can. Angel investors usually then offer help and advice to the start up business. In exchange for their financial aid, angel investors may get ownership equity or...

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How Technology Is Changing How To Start A Business

There is no doubt that when it comes to starting a business, the modernentrepreneurenters into a different environment than their counterparts of 30 years ago.

Technology has changed the way that people create new companies, and for the most part, it’s a positive change.

So we thought we would take a look at some of the things that come into play when starting a businesstoday.

Easy access to technology and tools

We live in a modern world - so all of this connectivity and integrated technology that we have available is ideally placed to help entrepreneurs start abusiness online. There are many different tools for startups and most are super easy to use.

Look for free trial offers to help with costs and sign up to those first, then get to know the tool before committing to a monthly paid for account. 

We recommend a number of tools to help grow your business during our coaching sessions that we have found incredibly useful over the years and now can't live...

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The E-Commerce Start Ups That Changed The World Forever

E-Commerce. It dominates our world. Whether it is a virtual shop, a growing online business offering their expertise, or a delivery service summoned via an App - the business models of the future are most definitely digital.

The reality is though that many e-commerce startups today will never radically change our lives. However, every now and again, an online business bursts through, transforming and disrupting everything we thought we knew. Let's take a look:

Uber

One of the most influential, controversial and innovative online startups of recent times, Uber works under a simple premise. You use their app or go the website and request a ride from one place to another.  The closest Uber driver swiftly arrives to pick you up and takes you to your location.

It is straightforward, easy to access and increasingly popular. The Uber online business model relies on what's known as the Network Effect - it's a business that needs to attract 2 sides of an equation to work...

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